Tuesday, September 27, 2011

Simple Dreams – An Engine of Ideas

Good ideas begin with simple dreams! An anonymous donation from a local Good Samaritan coupled with the creative minds and generous spirits of homegrown experts will be making a huge difference in the health and welfare of companion animals in Indianapolis! Our hats are off to Purdue University School of Veterinary Medicine, Elanco Companion Health, and several local, privately held, veterinary practices in Indianapolis! The creation, implementation, and participation in the Good Samaritan Endowment Program will help provide financial assistance for families who have been unable to afford good, thorough, veterinary care for their pets.

Purdue University’s Announcement Article talks about the “win-win” for all local participants and we couldn’t agree more! Numerous outside marketing messages minimize the ‘value’ of the family veterinarian, forcing this profession to compete as a ‘commodity’. There is an old, and scary, political maneuver that states if you tell the public a lie long enough, they will believe it. We hope this new program will bring back awareness and encourage pet owners to seek care for their pets in full-service general practices. In doing so, pet owners may once again see the advantages of developing that life-long bond with a family veterinarian who knows and values their pet beyond the quick examination and assembly line vaccinations.

We look forward to seeing this program in action!